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INCREASING SUSTAINABILITY SUSTAINABLY

SUSTAINABILITY & CORPORATE SOCIAL RESPONSIBILITY (SCSR) 2016 REVIEW

Preface

By Andrei Haret 

For Grolsch, the year 2016 was almost entirely dominated by the acquisition by Asahi. It was a long and complicated acquisition, and on 11 October 2016, Royal Grolsch became part of the Asahi Group. This promises to be a new, exciting chapter in the already long history of our company.

This has not affected the fact that, thanks to a tremendous effort on the part of our employees, we were able to keep our focus on brewing and selling our beers, and we once again managed to make continued improvements with our sustainability efforts. I am tremendously proud of this achievement!

In this report, which now covers the entire calendar year 2016 rather than the fiscal year as in our SABMiller period, you can read what concrete results we have achieved with regard to our goals for 2016, and we would also like to elaborate on these goals using various projects that we have carried out ourselves or in cooperation with various stakeholders.

Grolsch attaches great importance to sustainable and responsible cooperation throughout the entire chain and with various stakeholders. This is based on our conviction that we all have a responsibility to contribute to a better, inclusive and circular world, and we can and may work on this in a way that is both authentic and based on our own (partial) interests.

I would like to invite you to read this report and send your response, questions, comments and/or ideas to me or one of my colleagues so that we can stay sharp and continuously improve!

Kind regards,

Andrei Haret

Managing Director Royal Grolsch

 

01 About Grolsch
02 Samenvatting resultaten
03 Market and Environment
04 SCSR approach
05 Stakeholders
06 Social and economic growth
07 Alcohol
08 Water
09 CO2 and waste
10 Cooperation in the chain
11 Goals for 2017
12 Want to know more?

Who is
Grolsch?

One of the strongest A-brands in the Netherlands

Has stood for Character and Craftmanship for more than 400 years

Awarded the designation 'Royal' in 1995

Maximum production capacity of 3.35 million hectolitres per year

Home market is the Netherlands

Active in more than 70 countries worldwide, including the United States, Canada, Australia, South Africa, Russia, Poland and Romania.

Focussed on customers aged 18 and older by means of the Dutch retail and on-trade market

Part of Asahi Europe Ltd. since October 2016

Recognised worldwide thanks to the unique swing-top bottle

Wie is
Grolsch?

  • One of the strongest A-brands in the Netherlands
  • Has stood for Character and Craftmanship for more than 400 years
  • Awarded the designation 'Royal' in 1995
  • Maximum production capacity of 3.35 million hectolitres per year
  • Home market is the Netherlands
  • Active in more than 70 countries worldwide, including the United States, Canada, Australia, South Africa, Russia, Poland and Romania.
  • Focussed on customers aged 18 and older by means of the Dutch retail and on-trade market
  • Part of Asahi Europe Ltd. since October 2016
  • Recognised worldwide thanks to the unique swing-top bottle

Facts and Figures

Volume of Royal Grolsch sold in 2016

  • Sales in the Netherlands

    (in million hl.)
  • International exports

    (in million hl.)
  • Total volume

    (in million hl.)

Facts and Figures

Market share and distribution

Facts and Figures

Grolsch contribution to the economy: Work

opportunities and income state budget

Number of employees

Indirect employment 

(FTE)

Contribution to the Dutch state budget (incl. excise, VAT en income tax)

(in millions of euros)

Facts and Figures

Major economic value

The Netherlands is a true beer country. Each year, the now more than 300 Dutch brewers produce more than 24 million hectolitres of beer, of which 14 million for export. After Mexico, the Netherlands is the world’s second largest exporter of beer. Dutch beer is also very popular within the nation’s borders. 86% of all the beer consumed in the Netherlands is also brewed here. The entire sector provides 65,000 jobs and contributes EUR 2 billion to the Dutch state budget annually. The beer industry is also doing well in the area of sustainability. Compared to other industries, the beer industry is at the forefront when it comes to water, energy and agricultural use.

Source: The Dutch Brewers

View the article about economic and social contribution

View the article about sustainability

Vision, ambition and values

Grolsch is characterised by its own view of the world and its view of beer in particular. Generation after generation, we followed our own path, did things differently. Our swing-top bottle is an excellent example of that. Grolsch is a strong brand and a company with a strong identity. But what do we stand for? What do we strive for? With our vision, ambition, and values we demonstrate what we feel is important.

 

Organisational Chart

Grolsch is part of Asahi Europe Ltd., which is a subsidiary of Asahi Group Holdings, an internationally operating Japanese company with a portfolio consisting of beer, spirits, soft drinks, and food. Asahi is the market leader in Japan, has a strong position in many international markets, and is actively expanding this international position. More information: http://www.asahigroup-holdings.com/en/

 

Grolsch is part of Asahi Europe Ltd., which is a subsidiary of Asahi Group Holdings, an internationally operating Japanese company with a portfolio consisting of beer, spirits, soft drinks, and food. Asahi is the market leader in Japan, has a strong position in many international markets, and is actively expanding this international position. More information: http://www.asahigroup-holdings.com/en/

 

Klik op het organogram voor een vergroting.

Grolsch: Increasing Sustainability Sustainably

Sustainability & Corporate Social Responsibility summary for 2016

Volume sold
(in millions of hl.)

2,7

Market share in the Netherlands

14%

Number of
countries sold

>70

Number of
employees  

633

Social & economic growth
Grolsch Craftmanship is Mastery Fund for 5 projects

Launch Foundation Pak An in association with Zwarte Cross

Women in supervisory/management
positions

20%



Alcohol
expansion portfolio Radler 0.0%
Events with Grolsch Radler: 80%
Contribution to book 'Waanzinnige Verhalen' of FAS-project
BOB VIP parking during Military Enschede

Water
Beer/water efficiency

3,56
(hl water/hl beer)

Since 2008 Water consumption is reduced by:

23%

Total water consumption in 2016: 9.614.890 hl




CO2 & Waste
Beer/CO2 efficiency (in kg CO2 eq/hl)

6,05

Recycling/reuse of materials

99,8%

Since 2008 CO2 emissions were reduced by:

21%

Proportion of green energy in total energy consumption

18%

Alcohol consumption among young people is decreasing

In March 2016, the results of the WHO/HBSC 2013/2014 were published. This study, ‘Health Behaviour in School-aged Children’ (HBSC), researched the health and welfare of a large number of children in Europe. More than 200,000 children took part in the study, which was carried out across 42 countries. The results of this study show that alcohol consumption among young people is slowly decreasing. Source: Dutch Brewers Association

Source: The Dutch Brewers

Grolsch stimuleert verantwoord alcoholgebruik
We at Grolsch are delighted with these results. Of course, as a brewer, we want to sell our beer. But at the same time, we also want to be watchful for the harmful effects of irresponsible alcohol consumption, particularly among young people. Through various initiatives we are continuing our efforts to encourage responsible alcohol consumption and provide objective information. In this way, we would like to contribute to reducing these percentages even further.

  2009 – 2010 2013 – 2014
  girls boys girls boys
11 year olds who drink alcohol at least once a week 1% 1% 1% 1%
13 year olds who drink alcohol at least once a week 3% 5% 1% 3%
15 year olds who drink alcohol at least once a week 18% 25% 13% 18%
15 year olds who report first drunkenness at age 13 or younger 5% 7% 4% 4%
11 year olds who have been drunk on two or more occasions 0% 1% 0% 0%
13 year olds who have been drunk on two or more occasions 3% 2% 2% 2%
15 year olds who have been drunk on two or more occasions 17% 19% 16% 17%

Grolsch encourages responsible alcohol consumption

Transparent about nutritional values

Our Grolsch pilsner and specialty beer packaging for the Dutch market have been updated. On the new packaging, we report extensively on the nutritional values of pilsner and specialty beer. Previously, only the energy value was indicated, but on the new packaging the content of fats, saturated fatty acids, carbohydrates, sugars, proteins and salt per 100 ml have been added. We consider transparency to be important, as we want to enable consumers to make a well-considered choice when purchasing beer. Our website www.koninklijkegrolsch.nl also contains the nutritional values of all of our beers.

Responsible alcohol consumption website

Following the acquisition by Asahi Europe Ltd., in late 2016, Grolsch presented a new website in the area of responsible alcohol consumption. For the Netherlands, this is www.overAlcohol.nl and across the borders, this has changed to www.aboutalcohol.com.

This website informs you about the advantages and disadvantages of alcohol consumption. The website shows in an objective manner the effect that alcohol has on the body, what role alcohol plays in our daily lives, and how you can deal with that. It offers news, links and views of alcohol and pleads for responsible alcohol consumption. It presents the harmful effects of irresponsible alcohol consumption on people and on our society. The goal is to give as much information as possible in brief, clear overviews and relevant topics. Various sources were used to create this website to be able to present the information in the most objective and accurate manner possible.

The website, www.aboutalcohol.com, has now also become part of the responsible alcohol consumption programme for all of Asahi Europe Ltd. and the website is active in several countries.

 

Sales of non-alcoholic beer increase by 18%

Continuing the trend of recent years, the popularity of non-alcoholic beer has continued to increase. This is clear from the 2016 beer consumption figures. In 2016, consumption increased by 18% compared to the previous year. 45% of beer drinkers occasionally drink non-alcoholic beer. Taste is increasingly playing a role in the choice for non-alcoholic beer. The growing trend ties in with the current zeitgeist and social trend towards enjoying alcohol more responsibly. Enjoying alcohol responsibly is the social norm. Figures from the Dutch National Institute of Public Health and Environmental Protection (RIVM) show that a vast majority of 92% of consumers who enjoy an occasional alcoholic beverage do so responsibly and in moderation. Average alcohol consumption has decreased by 17% since 2000. Brewers are also responding to this trend. Not only with the increased supply of non-alcoholic beer, but also by continuing to innovate in the area of beers with a lower alcohol percentage.

Source: The Dutch Brewers

'I have to drive' 57%

'I'm taking a break from drinking alcohol' 36%

'I like the taste' 35%

Central coordination from SCSR team

The multidisciplinary Grolsch SCSR team is the spider in the web and coordinates the various projects and ideas in the area of sustainability and corporate social responsibility. The team holds monthly discussions on the policy and its implementation. The team members prepare action plans and, in consultation with the management, determine which projects will be launched and implemented. And of course the team keeps close track of the progress and performance, because we want to communicate that to a broad public – both internally and externally. After all, we can be quite proud of what we have achieved!

F.l.t.r: Susan Ladrak Manager Engineering & Sustainable Development, Koert van ’t Hof Manager Corporate Affairs, Eino Staman specialist Specialist Safety, Health & Environment, Joost Nawijn Packaging Material Development Specialist, Jaap Hulshof Manager Corporate Sponsoring & Events

Stakeholders

Results

Grolsch scored very highly with regard to participation in social and economic programmes focussing on people, society, and the environment. For example, various social projects already receive financial support and Grolsch does a great deal to raise awareness among employees with regard to sustainable employability.

1

Goal

Expanding the Grolsch Craftsmanship Fund: focus on regional projects that also promote Mastery

Result

30 new initiatives were submitted and five projects have each received financial support of 5,000 euros.

2

Goal

Together with the Zwarte Cross, setting up an initiative to further stimulate the quality of living in the Achterhoek region

Result

Grolsch has set up the Pak An Foundation together with the Zwarte Cross. Already supported various projects by means of trade coaches.

3

Goal

Creating awareness among employees about sustainable employability

Result

Setting up and bringing to the attention of various internal projects.

4

Goal

Growing the share of women in management positions to 30% by 2020

Result

In 2016 the share of women in management positions is 20%.

5

Goal

Evaluating the Participation Act pilot and converting the results of this pilot into fixed policy

Result

Offered five young people on disability benefits (Wajongers) the opportunity to gain work experience. Four of them have started and received an employment contract.

6

Goal

Allowing on-trade entrepreneurs to participate in programmes that contribute to the further improvement of the revenues and quality of the hospitality companies

Result

Actively continued the financial dashboard developed in 2015 with our hospitality clients.

7

Goal

Promoting additional regional volunteering by Grolsch employees through proactive and better utilisation of the opportunities of the Enschede Challenge

Result

Facilitating the Trade Floor in 2016. Offered various materials for social organisations. Actively encouraging employees inadequate.

8

Goal

Conducting a risk inventory and evaluation (RI&E) for the brewery

Result

Carried out an inventory and evaluation for the brewery and converted the findings into an action plan.

9

Goal

Optimising the emergency response (BHV) organisation

Result

Evaluated and further optimised the emergency response organisation in a number of areas, e.g. new telephones, SMS alert system, and various courses.

Social projects

Grolsch likes to dedicate itself to making a positive contribution to society. We demonstrate this by supporting a wide range of predominately regional projects; all of them social projects that encourage a sustainable living environment. It would take up too much space to describe them all here, which is why we made a small selection.

  • Enschede challenge

    Grolsch is closely involved in the Enschede Challenge. We are part of the Match Group, in which requests for help are assessed critically, and we facilitate various meetings of the Challenge, including the Exhibition Floor (Beursvloer), which brings together supply and demand for advice, manpower, materials, and space. Grolsch has contributed two telephone exchanges with 35 telephones to the equipment bank of the Enschede Challenge. We also introduce employees to realise matches and make a financial contribution as sponsor.

  • Landschap Overijssel

    We fully support Landschap Overijssel (Overijssel Landscape). They are dedicated to the protection, management and development of nature and landscape with quality for people, plants and animals, to make it a nice place to live. Grolsch has been a Landschap Overijssel donor for years. In the autumn of 2016, together with Landschap Overijssel, a ‘Close-to-Nature Night’ was organised at Grolsch for members and future members of Landschap Overijssel. During this evening, various presentations were given on the good work of Landschap Overijssel.

  • Grolsch Seats

    Grolsch also demonstrated its social involvement with the so-called ‘Grolsch Seats’ at Go Ahead Eagles. Grolsch makes these business seats available to supporters who, due to a serious illness or an accident, do not have sufficient mobility to attend a football match. The aim is to give these supporters a lovely afternoon or evening in De Adelaarshorst. Grateful use of these ‘special seats for special supporters’ has already been made many times since the start of the project.

Support for on-trade entrepeneurs

FINANCIAL DASHBOARD

One of the opportunities offered by the Grolsch Beer Connoisseurs Collective is the BDO programme. In cooperation with BDO we have developed a financial programme that offers hospitality professionals greater insight into their financial performance and KPIs, down to the minutest detail, by means of a dashboard. Unique benchmark data are also available. In this way, we hope to continue to help and stimulate these entrepreneurs, with quality as the core principle.

Working on a safe working environment

Working on a safe working environment

Read more

ISO 14001 en OHSAS 18001 certification body surveillance audits

Read more

Reporting and analysis of unsafe situations

Read more

Building evacuation

Read more

Reduction in phosphates and odour complaints

Read more

More stringent rules

Read more

Improved CO2removal at the packaging line

Read more

Sustainable employability of employees

In order to keep realising our objectives as a company in the future, it is important to be able to guarantee the sustainable employability of our employees for the long term. Sustainably employable employees continue to grow along with the organisation and are able to contribute to the organisation in a healthy, motivated and productive manner throughout their career.

In 2016, the Sustainable Employability work group was started. The goal of this work group is to increase the deployability of our employees based on joint responsibility. Ultimately, this is about being able to work longer (until the ever more shifting retirement age) and in a more healthy and motivated manner, and this is one of the ways in which we will ensure that Grolsch and De Klok can remain competitive in the market. In 2017, therefore, the focus is on creating awareness with regard to the importance of sustainable employability within our organisation. To do this, the work group will first hold meetings with the managers from the various business units. We are also looking at what we can learn from other companies.

Healthier and more productive working

Read more

Pilot Participation Act (Participatiewet)

Read more

Employee development

Read more

Results

Grolsch had three concrete goals for 2016 in the area of responsible alcohol consumption.

1

Goal

Further increase the availability and visibility of our Grolsch 0.0% Radler varieties

Result

Availability of Radler at events has increased from 73% in 2015 to 80% in 2016 thanks to the use of POS materials, glassware and promotional teams.

2

Goal

Setting up a BOB (designated driver) activation programme for two events in cooperation with the Dutch Traffic Safety Association VVN

Result

In October, we successfully set up a BOB activity at Military, the largest public event in the eastern part of the Netherlands. A second event was not successful.

3

Goal

Following up on the FAS documentary to increase understanding of FAS and to raise awareness

Result

In December, Grolsch contributed (financially and in communication) to the book Waanzinnige Verhalen (“Crazy Stories”) for the FAS project.

Activities

Expansion of Radler portfolio

Read more

BOB at the Military

Read more

Launch of FAS book

Read more

Employees and responsible alcohol consumption

Read more

Working together on responsible alcohol consumption

Grolsch works together with various organisations to encourage responsible alcohol consumption.

 

Our policy for commercial communication

Grolsch communicates proactively about responsible alcohol consumption. We make it clear to consumers in countless ways that sensible consumption of beer is important. We do that by means of the educational logos on the labels, platforms such as the website www.talkingalcohol.com, and national and regional projects such as the BOB (designated driver) campaigns.

An internal commission assesses all of our advertising. That is because this advertising must comply with both the national Advertising Code for Alcoholic Beverages (STIVA) and our own internal advertising code. At Grolsch, we take our responsibilities in this regard very seriously.

  •   No activities geared towards minors
  • beleid_dronkenschap No depictions of drunkenness
  • beleid_verkeer No alcohol and driving
  • beleid_succes No sexual or social success
  • beleid_geweld No violence
  • beleid_toetsing Review by internal committee commissie (SMRC)
  • beleid_training Continuous training

Our packaging bears three educational logos: no alcohol under the age of 18, no alcohol during pregnancy, and no alcohol and driving.

Results

In the meantime Grolsch has reduced her water consumption with 23% relative to 2008. In 2016 the water consumption in Brewing & Utilities is improved and many other saving initiatives have been realized.

1

Goal

Reduce water consumption to 3.35 hl/hl filled beer.

Result

Water consumption in 2016: 3.56 hl/hl. Absolute water consumption totalled 9,614,890 hl

The various projects relating to our SAP systems and changes to these systems as a result of the acquisition by Asahi also had a considerable impact on the efficiency of the packaging lines in 2015 and 2016. We were disconnected from the worldwide SABMiller systems and switched to an Asahi Europa platform. The production and packaging of our beers and supplying customers has at all times been given priority over other internal projects. As a result, we unfortunately were unable to achieve the water reduction envisaged in 2016 in a number of departments and therefore in the brewery as a whole.

2

Goal

Further optimisation of the cleaning processes in Brewing

Result

Chemicals used and cleaning processes have been modified. Phosphate reduction of ± 40% in waste water

3

Goal

Increase in the batch/volume of the beer filtrations

Result

First steps have been taken. It is a continuous process.

4

Goal

More efficient production and use of so-called degassed water

Result

Design of required installation fully elaborated. Will be built and commissioned in the first half of 2017.

5

Goal

Further improvement of the efficiency of the filling lines

Result

Unfortunately, the expected water conservation was not achieved.

6

Goal

Water reduction filling lines

Result

By means of the “get basics right” programme, attention was paid to 5S audits and rapid follow-up actions to resolve identified flaws as quickly as possible and to reduce water loss.

7

Goal

Further optimisation of the water consumption in Utilities

Result

Various savings initiatives implemented within Utilities to reduce water consumption.

Activities

  • Cleaning fermentation tanks

    In 2016, we implemented planned modifications to further optimise the cleaning of our fermentation vats. The chemicals and cleaning processes used have been modified, as a result of which we are achieving the same quality of cleaning and we are also conserving water. Simultaneously, a phosphate reduction of approximately 40% in our waste water has been realised. In this way, we meet the requirements of the municipality regarding the further reduction of phosphate.

  • Reuse of rinse water filters

    The filters of the water treatment facilities are rinsed with water that then goes to our in-house Waste water treatment system. Following a purification step, this water can be collected and be reused in the water treatment system. In 2016, the design of this system has fully been elaborated. This system will be built in the first quarter, after which water conservation of approximately 0.10 h/hl will be realised. A nice additional benefit is that, when reusing this water, the temperature of the reactor in the waste water treatment system stays higher. As a result, the efficiency is higher and even more biogas will be produced.

  • Get basics right Packaging

    We are working on the “get basics right” programme in the Packaging department. In 2016, we focussed on 5S audits and rapid follow-up on the actions to resolve identified defects as quickly as possible and in that way to reduce unnecessary water loss.

  • Water risk assessment

    The actions formulated in the water risk assessment received considerable attention in 2016. We held discussions with Akzo Nobel about the salt caverns and made sensible arrangements together to safeguard Grolsch’s water quality in the short and long term. Meetings were held with the municipality and province to follow up on the actions for improvement to reduce the risk even further in the context of the Structural Subsurface Vision.

Results

 

The percentage reuse of waste is already very high at Grolsch, 99,8%. The share of green energy by self-produced biogas is 18%. Though, further optimization within the circular policy is an ongoing focus for Grolsch and Grolsch strives to become a climate neutral brewery in 2025.

1

Goal

CO2 emissions per hectolitre beer reduced to

5,32 kg CO2 eq/hl beer

Result

Brewery energy consumption unfortunately increased compared to 2015.
CO2 emissions in 2016
6,05 kg CO2 eq/hl beer.

2

Goal

Continuing with further cardboard reduction

Result

Using new pinolen crate
Recycling of 73% of all cardboard in 2016.

3

Goal

Improving the efficiency of the filling lines

Result

Efficiency of the filling lines decreased in 2016 compared to 2015.

4

Goal

Improving the efficiency of the filling lines. Reducing the stand-by consumption of the filling lines.

Result

Stand-by consumption of filling lines reduced.

5

Goal

Increasing the efficiency of the heat supply (e.g. reuse of residual heat in boilers)

Result

Detail design reuse of residual heat sluice and blowdown boilers elaborated; installation first half of 2017.

6

Goal

Installation of a bottle pre-rinsing machine in the pipes line

Result

Installation of pre-rinse machine postponed.

7

Goal

Reduction of compressed air use in Packaging

Result

Part of “get basics right” programme. Compressed air leaks will be better identified and more quickly repaired, and as a result consumption is reduced.

8

Goal

Optimisation of the cooling system

Result

First modifications implemented, positive effect on energy efficiency of cooling system.

9

Goal

New MGD bottles implemented, lower transport costs, necessary energy savings achieved

Result

New MGD bottles implemented, lower transport costs, necessary energy savings achieved.

Activities

Step 2 in cooling system optimisation

Read more

Energy reduction in cooling of the MCC room

Read more

Reuse of residual heat boilers

Read more

Get basics right packaging

Read more

Overijssel energy leaders

Read more

Sustainable steam delivery study by Twence

Read more

Circular economy (biogas)

Read more

Circular Economy

No less than 99.8% of our waste is reused! For example, the brewers’ grains that are released during brewing are sold to farmers throughout the Netherlands as animal feed, yeast is reused in the pharmaceutical industry, and our labels are used in the paper packaging of frozen products.

Sustainability is also key for the packaging that Grolsch designs. 100% of our packaging is FSC certified. We use lightweight packaging and ensure that bottles are reused. We also encourage recycling, which both saves raw materials and is less damaging to the environment.

Our wastewater purification produces a great deal of biogas. We produce enough biogas to meet 18% of our total energy needs ourselves in this way. This makes Grolsch the brewery with the highest share of biogas within Asahi Europe Ltd.

Activities in the brewery

Cardboard reduction through use of a new pinolen crate

Read how!

Extra bottle layer on pallets

Read how!

Lighter Miller bottles

Read how!

Saving pallet wrap

Read how!

Activities outside the brewery

When it comes to our CO2 footprint, we look beyond our core business. We work together closely with our partners to make transport as efficient as possible.

 

Use of inland navigation

Read more

Lean & Green

Read more

Better use deal

Read more

CO2 emissions under control

Read more

Sustainability in the chain

As part of Asahi, Grolsch is able to take advantage of the knowledge and expertise available internationally. That helps us to take advantage of opportunities, create economies of scale, and avoid cost duplication. We share our local best practices and successes in the area of innovation, marketing, technical standards, and training.

Growing

Grolsch is a member of the NIBEM Foundation, of whose Board we are a member. So Grolsch works together with various malting barley growers on further improving of business operations, increasing quality and ensuring the availability of malting barley. This foundation supports the sustainable cultivation of Dutch malting barley. See also the website www.nibem.nl.

The waste from our brewery is largely organic. The brewer’s grains that are released during beer brewing is a valuable by-product. Farmers throughout the Netherlands purchase and use this protein-rich product as cattle feed.

 

Brewing

We have been brewing our beer for more than 400 years with passion and craftsmanship. We use the latest technologies in the brewing process, and we continuously monitor our water and energy consumption. By improving our processes, we are increasingly able to save water and energy. The yeast that we using during brewing is reused in the pharmaceutical sector.

 

Packaging

Due to the return system in the Netherlands, a large portion of our beer is sold in reusable bottles and casks. 100% of our primary packaging – our jars, bottles and casks – are recycled. Even our labels are reused in the brick industry. We work in close cooperation with suppliers to make annual improvements in even more efficient packaging.

Our packaging carries three educational logos: no alcohol for minors, no alcohol during pregnancy, and no alcohol while driving. We also provide the link to www.aboutAlcohol.com on all of our labels. On this website, consumers can find more information about the consequences (both positive and negative) of alcohol for the body.

Transport

We work together actively with our transporters to drive as efficiently and intelligently as possible, use as little fuel as possible, and reduce CO2 emissions. In addition, we strive to make use of inland navigation as much as possible for our transport; that is substantially less taxing for the environment because of much lower (-70%) CO2 emissions per comparable quantity of beer.

Marketing, sale and enjoyment

We work intensively with retailers and hospitality entrepreneurs so that consumers can enjoy our beer responsibly at home or in cafes, bars, and restaurants. Based on partnerships, we develop new opportunities together in the areas of innovation, operational efficiency, employment, and responsible alcohol consumption.

Sociale & economische groei

In order to promote social and economic growth in the coming year, we will work on the following:

  • Further expanding and communicating the Pak An Foundation and the Grolsch Craftsmanship Fund

  • Further increasing the percentage of women in management positions to 30% in 2020

  • Implementing the identified improvement opportunities for healthier and more productive working

  • Promoting additional regional volunteering by Grolsch employees through proactive and better utilisation of the opportunities of the Enschede Challenge

Alcohol

We will continue to encourage responsible alcohol consumption in 2017 by, among other things:

  • Further increasing the availability and visibility of our Grolsch 0.0% Radler varieties, particularly at events

  • Setting up two events in partnerships that focus on alcohol and driving

  • Following up on the FAS documentary and the FAS book to increase the understanding of FAS and to raise awareness in the Netherlands

  • Helping to set up a project geared towards young people in order to improve the way young people deal with exposure to alcohol.

Water

We would like to reduce our water consumption per hectolitre of beer to 3.40 hl in the coming year. We will work on this by means of a number of projects, including:

  • 0

    Further optimising the cleaning processes in the Brewing department

  • 1

    Producing and using so-called degassed water more efficiently

  • 2

    Reusing rinse water from the filters

  • 3

    Further improving the efficiency of the filling lines

  • 4

    Further optimising the water consumption in Utilities (replacing the iron filters and water seal of the waste water purification system)

CO2 and waste

We would like to reduce our CO2 emissions per hectolitre of beer to 5.56 kg CO2 eq/hl in 2017 by implementing the following projects:

  • Improving the efficiency of the filling lines

  • Optimising the cooling system

  • Increasing the efficiency of the heat supply (such as through the reuse of residual heat from boilers)

  • Optimising the large pumps in Utilities and Brewing

  • Optimising the 85-degree water system

  • Optimising the rinsing machines in the filling lines

  • Optimising the ventilation in Packaging

  • Reducing compressed air use in Packaging

  • Completing the climate neutral study in 2025

CO2 and waste

We would like to further reduce our amount of waste by:

  • Continuing with further cardboard reduction

  • Limiting use of glass in bottles (this is a continuous process when developing new bottles)

  • Creating even more labels without aluminium (e.g. for Kornuit bottles)

Want to know more?

At Grolsch, we are actively committed to a sustainable and environmentally friendly manufacturing process for our beers. We devote attention to the people in our environment: employees, customers, suppliers, local residents, and other stakeholders. Over the past years, we have implemented numerous structural improvements. We of course intend to continue on this route. Still, we believe that there is always room for improvement. We would like to receive ideas about how to do that. Can things be done better? Smarter? More environment-friendly or more clearly? We are open to questions, comments and suggestions about our method of sustainable and responsible business practice. We always enjoy entering into a dialogue.

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Het Duurzaam en Verantwoord ondernemen verslag financieel jaar F16 (1 april 2015 – 31 maart 2016) is een uitgave van Koninklijke Grolsch.
DVO-resultaten worden jaarlijks gepubliceerd.

Vormgeving en realisatie
SOV concept en vormgeving

© 2015 — Nadruk of vermenigvuldiging van deze uitgave in welke vorm dan ook, geheel of gedeeltelijk, in het Nederlands of enig andere taal, is zonder schriftelijke toestemming van de afdeling Corporate Affairs van Koninklijke Grolsch niet toegestaan. Enschede, september 2015.